Value Chain Mapping by example with Growing Communities

Through my company Product Science, for the last three years I’ve been working with Growing Communities a non-profit organisation set up in the 90s to get good, fairly traded, organic food to people in a neighbourhood, in an environmentally, socially, and financially sustainable way. In the summer of 2015, during a strategy planning workshop together we used Simon Wardley’s Value Mapping technique (often referred to as Wardley mapping) to help work out a strategy for a key part of the organisation’s activity: their weekly veg scheme. With their permission, I’m sharing this write-up to help share examples of using Wardley maps in the wild, as a handy reference point for others. Continue reading “Value Chain Mapping by example with Growing Communities”